Vessel: 7 Days In — A Founder's Story of Chaos, Commitment, and Changing Men's Health

The Wild First 7 Days of Launching a Men's Health Revolution (Starting in Boise) 

If you had told me twelve months ago—heck, even twelve days ago—that we'd see more men walk through Vessel's doors in the first 7 days than we projected for the entire month, I would've laughed, high-fived the team, and asked where they hid the tequila.

But here we are.
Seven days in.
And, honestly, it’s been humbling, exhausting, hilarious—and absolutely soul-filling.

We thought we were ready.
We really did.

Our systems were dialed.
Our team was trained.
Our mission was locked in like a heat-seeking missile: Disrupt men's health in the US, starting right here in Boise.

But systems and spreadsheets never quite prepare you for the moment the first man walks through your door, looks you in the eye, and says, "I’ve been feeling like crap for years, and I finally decided to do something about it."

Cue the lump in the throat.

The good news? The team pulled it off.
The even better news? Apparently, we look way more legit than we even thought.

We got asked at least a dozen times, “So how many locations do you guys have?”
“Where’s your national headquarters?”
And my personal favorite, “I was about to fly to Austin to some ‘fancy’ clinic, but you guys offer way more.”

Boise, you made us feel like a big deal. And we are officially blushing.

But in all seriousness, what’s happened this past week is why we built Vessel in the first place.

See, my own story into men’s health was messy. I turned 50 and thought I was crushing life—working out, eating clean-ish, trying to keep up with my kids on the mountain. But the truth was... I was slipping. Energy was lower. Recovery slower. Fat creeping in places it didn’t used to. Libido? Don’t get me started.

I did what most men do: ignored it. Then I googled it. Then I waited in pharmacy lines, scrolled Amazon for syringes (pro tip: not a good plan), and stumbled through a broken healthcare system that made me feel like a number.

Until I went deeper.
Advanced labs.
DEXA scans.
Cognitive testing.
And finally, I figured out how to fix myself. I felt 20 years younger.

And that’s when the dream hit me like a freight train:
Why is no one putting all this under one roof for men? Why is no one making it convenient, elevated, and actually built for us?

That was the mission.

But somewhere between the strategy meetings, blueprint drafts, construction hiccups, and endless debates about which office chairs didn’t look like they came from 1996… you lose sight of just how big the need is.

Until the first guy walked in.
And the second.
And the 30th.

And you hear their stories.
You see their labs.
Testosterone numbers lower than I even imagined.
Visceral fats way higher than I’d hoped.
Men saying things like, “I guess this is just how it is now.”

No.
It’s not.

And standing there, in our brand-new space that smells like fresh leather and new beginnings, I was reminded why we built Vessel:

Men need this. Boise needs this. The world needs this.

So, yeah, it’s emotional.
And yeah, it’s personal now.

That’s why we made the decision—today—that every man who walks through our doors gets a free testosterone test and free DEXA scan.
Maybe forever.
Because men need to know their numbers. They need to see what’s under the hood. They need to feel like the man their family, their city, and this world needs.

This isn’t a clinic.
It’s a movement.
And it’s only just getting started.